The UK’s beauty industry is worth £27 billion, making it the seventh-largest cosmetics market worldwide.

But with so many salons vying for attention, competition is fierce.

This is why investing in app development for beauty salons can be a game changer, especially for those just starting out.

In this article, you will learn why building a mobile app can help your beauty brand scale faster, regardless of your business model.

Looking for a trusted app development agency service in the UK?

Look no further than London App Development (LAD).

Why Do You Need App Development for Beauty Salons?

To truly understand the power of beauty salon software, you have to look at your audience’s perspectives.

Imagine this scenario: a potential client saw your ad on social media, and they wanted to book an appointment.

But since you don’t have an app, the customer had to visit your website or social media account to find your number and reach out to you via call.

If they called you outside business hours, chances are, no one is going to pick up the phone.

This is frustrating, and the client may never come back.

With on-demand beauty service apps, the story will turn out very differently.

An app allows clients to book, reschedule, or cancel services with a few taps, reducing the need for phone calls.

From your point of view as a business owner, salon management apps make it possible to automate time-consuming and error-prone tasks.

Those include scheduling appointments and keeping digital client records in one easy place.

Specific Use Cases of Beauty Salon Applications

The beauty industry is filled with different types of business models, from skincare e-commerce shops to brick-and-mortar salons.

But don’t worry, as you can easily create a custom app with specific features based on your needs:

Appointment booking and management: With salon appointment apps, clients can browse stylist profiles, select available slots in real-time, and book or reschedule appointments effortlessly.
Online payment processing: Running a cosmetics online shop? You can integrate secure in-app payment options to eliminate the need for cash on delivery. This creates a smoother checkout experience for clients.
Personalised experiences: Built-in tracking systems allow you to deliver a customised experience based on customers’ order history, preferred stylists, and any other special requests.
Reward management: By offering discounts or rewards for loyal customers who book through the app, they will be more likely to return and even bring their friends to your salon.
Feedback and reviews: In-app reviews allow clients to share their feedback after each visit. Positive reviews build trust and attract new clients, while constructive criticism provides valuable insights for improvement.

Before you create a mobile app, make sure to understand the app development cost for beauty salons first.

So, what does the future look like for beauty salon apps?

Based on recent research and surveys, we can expect quite a few changes in the way beauty customers will behave:

Online booking will be the norm rather than the exception. As it stands, 7 out of 10 salon appointments are made online, and the number would only grow bigger.
There is going to be a shift towards membership or subscription models, especially in the nail salon sector.
With the popularity of machine learning algorithms and AI chatbots, clients expect beauty brands to offer more personalised experiences and faster responses.
Advanced technologies like virtual reality filters will help consumers choose cosmetics that match their skin tone.

If you want to grow your beauty salon, investing in a mobile app has become more important than ever.

With it, customers can easily book appointments based on the available time slots, making the whole experience a lot more seamless.

Not sure where to begin? London App Development (LAD) is here to help.

All you have to do is contact us via phone or email, and discuss your requirements – we’ll turn your vision into a great beauty salon app in no time.