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    Why App Development Is Crucial for Florist Businesses?

    Tuhin Bhatt's image.
    Co-founder of LAD

      Published on May 29, 2024

      4 min read

    The UK’s floral industry is blooming, as it finally joined the one billion club in 2024.

    But with over 12,000 businesses competing for the same pie, you need to do something different to attract more customers.

    This is where flower delivery app development comes in.

    Whether you hand code the software yourself or hire an app development agency, having a mobile app helps you grow your florist business faster than you’d ever imagined.

    Key Benefits of App Development for Florist Businesses

    Before flower delivery apps were even a thing, buying flowers meant strolling around the city to find a florist.

    A florist app makes it easier than ever for customers to order flowers anytime, anywhere.

    The ability to offer same-day or scheduled delivery further enhances convenience, attracting busy customers who value their time.

    And the best part? It’s not a one-time transaction. Florist management software allows you to build long-term relationships with customers, too.

    For example, you can integrate push notifications to promote special offers, new flower collections, or upcoming events.

    In-app loyalty programs can also encourage repeat business, keeping customers coming back for more.

    Specific Use Cases of Florist Industry Applications

    With a good developer on your side, you can create almost any type of mobile apps for florists.

    Here are a few examples of powerful features you can integrate to your app:

    • Flower delivery: Make it easy for customers to browse flower arrangements by occasion, colour theme, or price range. You can offer real-time delivery scheduling to ensure timely arrival, and secure in-app payment processing to eliminate the need for cash on delivery.
    • Personalised wishlists: Clients who frequently order flowers would appreciate features where they can create a wishlist and save recipient information for future purchases.
    • AR integration: By incorporating Augmented Reality (AR) features, customers can virtually see flower arrangements before making a visit. It’s perfect for targeting busy professionals and entrepreneurs.
    • Event planning services: Offer event planning features for weddings, corporate events, and parties. Customers can schedule consultations, browse event portfolios, and receive quotes directly through the app.
    • Loyalty programs: Implement a loyalty program where customers earn points for purchases and can redeem them for discounts or special offers. The Teleflora app, for example, provides rewards for frequent buyers.

    The cost of developing an app will depend on the features you implement. But expect to pay between £8,000 – £20,000 for simple online flower shop apps.

    Imagine a florist app feature where users can see how a bouquet would look on their dining table.

    This is the power of Augmented Reality (AR), and it will become more and more common in future mobile apps.

    Of course, Artificial Intelligence (AI) will also play a dominant role, as this technology helps florists create personalised recommendations based on purchase history.

    Experts also predict that subscription-based models will become a trend, and the floral industry is no exception.

    Busy customers who send out flowers on a regular basis can easily set flower arrangements and delivery schedules for each month.

    You can also integrate voice assistants like Alexa and Google Assistant, so customers can place orders and check delivery statuses using voice commands, providing a hands-free shopping experience.

    Ready to Grow Your Florist Business?

    If yes, then it’s time to invest in a custom flower delivery and management app.

    While there are many app development agencies in the UK, London App Development stands as one of the most reliable and budget-friendly options.

    We’ve successfully delivered 150+ projects for satisfied clients across Britain, including well-known brands like SNLyft and Talentbase.

    Contact our experts today, and let’s build a successful florist app together.

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    Co - Founder

    Tuhin Bhatt is a co-founder of London App Development (LAD), a leading Web and Mobile App Development Company. He helps passionate entrepreneurs build amazing tech products. Tuhin being a peoples man who has a passion to share his technical expertise with clients and other enthusiasts.

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